thinking about starting an ad campaign on Facebook,the brand manager considers
A) that each user who visits a Facebook Page will see the same advertisement.
B) whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages.
C) letting users specify ad positioning and placement on the Facebook Page.
D) tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.
E) that advertising on Facebook Pages is free and is an economical advertising strategy.

Question

Quizplus · Accepted Answer

It is important for the brand manager to track the effectiveness of the ad campaign and measure its return on investment through tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer. This will allow for the optimization of future ad campaigns and overall success of the brand's Facebook advertising strategy. Choices A, B, and C are not accurate as users may see different ads based on their demographic and interests, the balance of text, audio, and video may depend on the specific ad and target audience, and users cannot typically specify ad positioning and placement on a Facebook Page. Choice E is also not accurate as advertising on Facebook Pages does require payment and is not necessarily an economical advertising strategy without proper targeting and evaluation.

Thinking About Starting an Ad Campaign on Facebook,the Brand Manager