is the challenge presented to brand managers by social media advertising?
A) Brand managers need to convince social networks to post their ads free of charge.
B) Brand managers need to connect the cost of new social network promotions to the sales they generate.
C) Brand managers need to create "universally appealing" ads as they cannot target specific demographics on social networks.
D) Brand managers need to estimate how many users have clicked on their ads, leading to difficulties in assessing an ad's effectiveness.
E) Brand managers need to deal with having only a limited selection of social networking platforms to advertise on.

Question

Quizplus · Accepted Answer

The challenge presented to brand managers by social media advertising is to connect the cost of promotions on social networks to the sales they generate, as it can be difficult to measure the effectiveness of social media ads in terms of return on investment.

Is the Challenge Presented to Brand Managers by Social Media