Performance measures for social media are divided into these two types: __________ and __________.
A) number of photos uploaded; number of characters types (comments, tweets, etc.)
B) purchases made online; purchases made in a store as a result of a link from a social media website
C) traditional media costs; social media costs
D) number of views of a YouTube video; a viral video on Vimeo
E) those linked to inputs or costs; those tied to the outputs or revenues

Question

Quizplus · Accepted Answer

Performance measures for social media can be categorized into those linked to inputs or costs (such as the number of posts or hours spent on social media) and those tied to the outputs or revenues (such as the number of website visits, leads generated, or sales made). Therefore, the best choice is E. The other options are either not performance measures or not relevant to social media.

Performance Measures for Social Media Are Divided into These Two