company paying a set amount to Facebook for every time a user clicks on its ad is known as __________,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook Page and people may see it is referred to as __________.
A) set rate; fixed amount
B) cost per click; cost per thousand
C) fixed amount; set rate
D) cost per thousand; cost per click
E) traditional cost; standard cost

Question

Quizplus · Accepted Answer

The company paying for each click is using a "cost per click" (CPC) model, while paying for every 1,000 ad impressions is known as "cost per thousand" (CPM).

Company Paying a Set Amount to Facebook for Every Time