AOI marketing team used the following approach in its Bitter Girls marketing strategy to develop a following in its target market by
A) setting up a Twitter account for each of the Bitter Girls.
B) producing a six-minute YouTube video, featuring a one-minute cameo appearance by each girl.
C) creating a hypothetical LinkedIn "connection" for each Bitter Girl.
D) creating an official Facebook Page, developed a story line on Facebook, and ran highly targeted Facebook ads.
E) asking Facebook fans to submit creative stories about each Bitter Girl.

Question

Quizplus · Accepted Answer

Creating an official Facebook Page, developing a story line on Facebook, and running highly targeted Facebook ads is the best choice as it allows for direct connection with the target market and allows for tailored messaging and advertising to be delivered to them. It also creates a space for fans to engage with the brand and each other.

AOI Marketing Team Used the Following Approach in Its Bitter