Insurance Companies Like Prudential Attempt to Appeal to a Person's

insurance companies like Prudential attempt to appeal to a person's sense of "Don't wait until it's too late." The purpose of these ads is to convince an individual that his or her loved ones won't be able to provide for themselves once he/she is dead.Because of the consequences of dying without insurance are so grim,the insurance company urges viewers to act before it's too late. This is an example of a _________.

A) fear appeal
B) rhetorical appeal
C) life cycle appeal
D) humorous appeal
E) security appeal