owners of a small bookstore want to run an ad in their local newspaper.Their objective is to create awareness for the bookstore among the town's consumers.Which of the following measures should be used to compare the number of different people or households exposed to the advertisement?
A) reach
B) rating
C) GRPs
D) CPM
E) frequency
Correct Answer:
Verified
Q100: Olympic swimmer Michael Phelps lost an endorsement
Q101: Q102: number of different people or households exposed Q103: Q104: of the following are shortcomings of advertising Q106: Q107: local television station reported that one-fifth of Q108: television or radio advertising,a rating refers to Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
A)
