Multiple Choice
Gross rating points (GRPs) are determined by the formula
A) reach multiplied by frequency.
B) reach multiplied by rating.
C) rating multiplied by frequency.
D) cost divided by reach.
E) cost divided by frequency.
Correct Answer:
Verified
Related Questions
Q133: cost of reaching 1,000 individuals or households
Q134: Suppose the following: The cost of a
Q135: you ordered a TV commercial to run
Q136: owners of a small toy store with
Q137: of the advantages associated with television as
Q139: of the following statements are true about
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents