of the following statements are true about the changing aspects of television as an advertising medium EXCEPT:
A) a growing number of households have game consoles or DVRs.
B) many households have dropped their cable or satellite subscriptions and view limited programming on alternative options such as YouTube, Hulu, Netflix, and other Internet or streamed video services.
C) industry experts also predict that more than 100 million 3-D televisions will be sold by 2014.
D) DVR manufacturers have removed the "skip" button on their remotes to limit ad-zapping in response to advertiser complaints.
E) there are also many opportunities for out-of-home TV viewing as televisions are in many bars, hotels, offices, airports, and on college campuses.
Correct Answer:
Verified
Q134: Suppose the following: The cost of a
Q135: you ordered a TV commercial to run
Q136: owners of a small toy store with
Q137: of the advantages associated with television as
Q138: Gross rating points (GRPs)are determined by the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents