way TV advertising can reduce wasted coverage is to
A) identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by non-targeted viewers.
B) run shorter ads in a greater number of geographical areas.
C) identify specific times of day or night when the target audience would be more likely to tune in.
D) develop more creative ads so that more people will choose to see them.
E) run the ads on less expensive, narrowly focused, specialized cable and satellite channels.
Correct Answer:
Verified
Q132: Program-length (30-minute) advertisements that take an educational
Q148: advantage of using magazines as an advertising
Q149: of the disadvantages associated with radio as
Q150: western clothing retail store marketing vice president
Q151: of the disadvantages associated with television as
Q152: people outside the target market for the
Q155: of the disadvantages associated with radio as
Q156: of the disadvantages associated with radio as
Q157: Which of the following is an advantage
Q158: companies are now opting for commercial time
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents