disadvantage of using the yellow pages as an advertising medium is
A) the proliferation of directories in many cities.
B) they have extensive accountability and ROI metrics.
C) the ads are perishable.
D) few households with telephones have them.
E) advertisers must create extensive databases for delivery.
Correct Answer:
Verified
Q155: There are a variety of online advertising
Q190: Q191: advantage of using the Internet as an Q193: advantage of using the Internet as an Q194: disadvantage of using the yellow pages as Q196: Yellow pages publishers are facing increasing public Q197: disadvantage of using the Internet as an Q198: disadvantage of using the Internet as an Q199: Experts estimate that consumers conduct approximately _searches Q200: disadvantage of using the Internet as an
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