Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose,are referred to as __________.

Question

Quizplus · Accepted Answer

Posttests are conducted after an advertisement has been shown to the target audience to determine if the ad achieved its intended purpose. Jury testing involves a panel of consumers who evaluate ads before they are run. Tracking tests measure changes in consumer attitudes and behavior over time. Exposure testing evaluates how well consumers remember an ad. Pretests are conducted before an advertisement is broadcast to test its effectiveness.

Tests Conducted After an Advertisement Has Been Shown to the Target