Starch Test Image
-Starch test uses a(n)__________ to determine the percentages of those who remember seeing a specific magazine ad,who saw or read any part of the ad identifying the product or brand,who read any part of the ad's copy,and who read at least half of the ad.

Question

Quizplus · Accepted Answer

Starch test is a type of aided recall test that measures the effectiveness of a print ad by determining the percentages of people who remember seeing the ad, identifying the product or brand, reading any part of the ad's copy, and reading at least half of the ad. Aided recall tests help to determine the ad's impact on the audience's memory and comprehension of the message.

Starch Test Image -Starch Test Uses A(n)__________ to Determine the Percentages of Those