During the Pillsbury Bake Off,thousands of people across the country compete to create the best new recipe using the sponsor's products.Not only does the company benefit from publicity surrounding the event and the great recipes that it can use later to increase product usage,but also there is an increase in product sales as contenders buy items to practice their new recipes.This is an example of a very successful __________.

Question

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The Pillsbury Bake Off is an example of a contest, as it involves a competition among participants to create the best new recipe using the sponsor's products, with winners receiving prizes. While it can also be seen as a public relations campaign, the focus on the competition aspect with winners and prizes makes it best categorized as a contest.

During the Pillsbury Bake Off,thousands of People Across the Country