Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day.In this example,Taco Bell used a sales promotion technique called

Name: Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day.In this example,Taco Bell used a sales promotion technique called
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Taco Bell utilized sampling as a sales promotion technique by giving away free tacos and burritos to promote their new low-fat Border Lights fare.

Bell Introduced Its New Low-Fat Border Lights Fare by Giving