Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks,but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones.The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product.Which method would it MOST LIKELY employ?

Question

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Using a demonstrator in a grocery store allows customers to see how easy it is to prepare the snack and gives them a chance to try it before purchasing. This can help to overcome any hesitation or unfamiliarity with the product, leading to increased sales. Option A may not be as effective as customers may not believe it is possible to prepare the snack so quickly, and option B may not be relevant as customers may not see the value in receiving reduced price merchandise for a product they are unfamiliar with. Option C may be a good idea, but may not have the same impact as seeing the product being prepared and tasting it beforehand. Option D may not be as effective in building customer confidence in the product as a demonstrator would.

Michael Angelo's Pepperoni Mini Calzones Are Easy-To-Prepare Snacks,but the Manufacturer