Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products.It is placed in a high-traffic area of the store.This type of sales promotion is referred to as __________.

Question

Quizplus · Accepted Answer

The description given clearly matches the definition of a point-of-purchase display, which is a promotional display set up at the retailer's location to build traffic, advertise the product, and induce impulse buying. Options A, B, D, and E do not fit the given scenario.

Nabisco Display in the Grocery Store Is Designed to Maximize