After the release of the movie E.T.,sales of Hershey's Reese's Pieces soared while Mars,the makers of M&M's,regretted not permitting its product to be used in the film.This is an example of _________.

Question

Quizplus · Accepted Answer

This is an example of product placement, where a brand is placed in a film or media as a promotional tactic. In this case, Hershey's Reese's Pieces were featured in the movie E.T., resulting in a significant increase in sales for the brand. On the other hand, Mars regretted not allowing their product, M&M's, to be featured in the film, potentially missing out on a promotional opportunity.

After the Release of the Movie E