Cooperative Advertising Refers to

Cooperative advertising refers to

A) advertising programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products.
B) advertising programs by which a manufacturer pays for national ad distribution and the retailer pays for local advertising expense.
C) advertising for all stores located in strip malls or other shared facilities financed as a part of their leasing fees.
D) advertising paid for by multiple independent firms to promote a product class rather than an individual product or firm.
E) advertising paid for by several unrelated firms to promote a worthy cause such as cancer research.