During the 2010 winter immunization campaign,the Centers for Disease Control and Prevention used the media to encourage all Americans to get vaccinated against the seasonal flu virus.This is an example of a __________,where the media donated free space and air time.
A) news release
B) news conference
C) public service announcement
D) cooperative advertising
E) limited-service advertising
Correct Answer:
Verified
Q271: Advertising programs in which a manufacturer pays
Q281: Public watchdog groups are critical of ad
Q330: While reading the newspaper,Belinda noticed an advertisement
Q331: Cooperative advertising refers to
A) advertising programs by
Q333: planning and obtaining publicity,a frequently used tool
Q334: increasing effort by advertising agencies,trade associations,and marketing
Q336: Methods for obtaining nonpersonal presentation of an
Q337: hardware store owner placed an advertisement for
Q338: printed or an e-mailed announcement sent to
Q339: common publicity tool is the _,where representatives
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