Promotional Mix Refers to

promotional mix refers to

A) the three underlying appeals used that make promotions effective: (1) sex appeal, (2) humor appeal, and (3) fear appeal.
B) the combination of both paid and non-paid marketing tools used to promote product interest.
C) the set of promotional tools designed to motivate prospective buyers to purchase products and services: (1) awareness, (2) interest, (3) evaluation, (4) trial, and (5) adoption.
D) the composition of the objectives of the promotion: (1) to inform, (2) to persuade, (3) to remind, and (4) to phase out.
E) the combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.