paid form of nonpersonal communication about an organization,product,service,or idea by an identified sponsor is referred to as __________.

Question

Quizplus · Accepted Answer

Advertising is the paid form of nonpersonal communication in which an identified sponsor communicates about their organization, product, service, or idea. Sales promotion involves short-term incentives to encourage customers to buy, publicity is nonpaid media coverage, direct marketing involves direct communication with individual consumers, and mass communication refers to various forms of media used to communicate with large audiences.

Paid Form of Nonpersonal Communication About an Organization,product,service,or Idea by an Identified