a representative for Pampered Chef cooking utensils invites friends to her home and spends 30 minutes demonstrating the superiority of the Pampered Chef products,she is engaging in __________.

Question

Quizplus · Accepted Answer

Personal selling involves a one-on-one communication between the seller and the potential customer, which is exactly what is happening in this scenario. The representative is using a personal approach to demonstrate the benefits and superiority of the Pampered Chef products to her friends. Missionary sales involve promoting a product or service indirectly by evangelizing it rather than directly selling it. Sales promotions often involve advertising or other forms of communication used to create interest and stimulate demand for a product or service. Public relations involve creating and maintaining positive relationships between a company and its target audience, often through media relations and community involvement. A public service announcement is a free message that promotes public welfare and is often used to raise awareness about social issues.

A Representative for Pampered Chef Cooking Utensils Invites Friends to Her