Travelers throughout the world have relied on Frommer's guides such as Italy from $90 a Day.These books outline out-of-the-way,inexpensive restaurants and hotel,giving invaluable _________ to these establishments.
A) direct sales
B) publicity
C) direct marketing
D) personnel selling
E) public service announcements
Correct Answer:
Verified
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Q118: Publicity refers to
A) a nonpersonal, indirectly paid
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Q130: form of communication management that seeks to
Q132: Public relations refers to
A)a seller-directed flow of
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Q134: local radio station broadcast a story about
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