local radio station broadcast a story about a dry-cleaner that had requested coat donations.The company offered to clean the coats and deliver them to people in need.The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off.Since this featured business did not pay for this exposure,it benefited from __________.

Question

Quizplus · Accepted Answer

The featured business benefited from publicity, which is non-paid communication about the business that is generated by media or other third-party sources.

Local Radio Station Broadcast a Story About a Dry-Cleaner That