important factor in developing successful IMC programs is to create a process that facilitates their design and use.A tool used to evaluate a company's current process is the IMC

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An IMC audit evaluates the company's current process and identifies areas that need improvement to develop a successful IMC program. Sensitivity analysis and what-if analysis are forecasting methods, while perceptual map and pretest are research tools used in market analysis.

Important Factor in Developing Successful IMC Programs Is to Create