Mountain Dew Dewmocracy 2 campaign was an integrated marketing communications campaign that used many media alternatives.Mountain Dew managers believe that the approach "uniquely situates Mountain Dew in the consumer landscape as __________."

Question

Quizplus · Accepted Answer

The Dewmocracy campaign was designed to involve consumers in the development and marketing of new Mountain Dew flavors. This approach situates Mountain Dew as a brand for the people, by the people, as consumers have a say in what products are produced and how they are marketed.

Mountain Dew Dewmocracy 2 Campaign Was an Integrated Marketing Communications