do retailers like location-based apps such as Foursquare?
A) they use audio and video to communicate a message
B) all consumers demand technology-based offerings today
C) they are free
D) they attract consumers who are not price sensitive
E) they provide an opportunity to personalize offerings to potential customers

Question

Quizplus · Accepted Answer

Location-based apps such as Foursquare provide an opportunity for retailers to personalize their offerings to potential customers. By tracking a customer's location, retailers can send them customized deals and promotions based on their interests and preferences. This can lead to better engagement with customers and increased sales.

Do Retailers Like Location-Based Apps Such as Foursquare