four utilities offered to consumers through retailing are
A) convenience, performance, possession, and form.
B) time, place, possession, and form.
C) product, price, place, and promotion.
D) people, productivity, process, and physical environment.
E) convenience, consistency, competition, and choice.

Question

Quizplus · Accepted Answer

The four utilities offered to consumers through retailing are time, place, possession, and form. Time refers to the availability of products when consumers want to purchase them. Place refers to the availability of products where consumers want to purchase them. Possession refers to the ease of acquiring and owning products, such as through financing or return policies. Form refers to the variety of products available and the different ways they can be presented to consumers. Option A is incorrect because performance is not a utility offered through retailing. Option C is incorrect because product, price, place, and promotion are the four elements of marketing mix, not utilities. Option D is incorrect because people, productivity, process, and physical environment are parts of the service marketing mix. Option E is incorrect because consistency, competition, and choice are not utilities offered through retailing.

Four Utilities Offered to Consumers Through Retailing Are