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Higher Paper Costs,increased Postage Rates,the Growing Interest in Do-Not-Mail Legislation,and

Question 131

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Higher paper costs,increased postage rates,the growing interest in do-not-mail legislation,and concern for "green" mailings have resulted in


A) a switch to online catalogs and direct customer e-mail advertisements.
B) the use of thinner, lightweight paper products.
C) a focus on proven customers rather than on prospective customers.
D) the banning of "junk" mail by a growing number of environmentally-concerned communities.
E) a resurgence in non-automated telemarketing.

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