marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers.Eight weeks after shipping the steaks to the frequent flyers who responded to the offer,the company's salespeople followed up by telephoning customers to ask for new orders.This is an example of which types of nonstore retailing?
A) direct selling and telemarketing
B) direct-mail and telemarketing
C) telemarketing and online retailing
D) online retailing and direct-mail
E) direct-mail and direct selling

Question

Quizplus · Accepted Answer

The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers, which is an example of direct-mail nonstore retailing. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders, which is an example of telemarketing nonstore retailing. Therefore, the best choice is B) direct-mail and telemarketing.

Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail