Using the telephone to interact with and sell directly to consumers is referred to as __________.
A) digital marketing
B) telemarketing
C) solicitation marketing
D) direct contact marketing
E) direct selling

Question

Quizplus · Accepted Answer

Telemarketing involves using the telephone to interact with and sell directly to consumers, making it the most accurate choice for this question. While direct selling and direct contact marketing involve personal interaction with consumers, they are not specifically tied to phone communication. Solicitation marketing typically involves a request for a donation or support of a cause, while digital marketing relies on electronic communication channels such as email, social media, or online advertising.

Using the Telephone to Interact with and Sell Directly to Consumers