customer was unable to go to the store on her own to buy gifts for the holidays.She contacted a Tupperware representative who came to her home,showed her not only catalogs but actual products,answered all her questions,and had all the customer's gifts sorted and delivered.This is an example of __________.
A) interface marketing
B) flex-marketing
C) direct selling
D) interactive selling
E) responsive selling

Question

Quizplus · Accepted Answer

This scenario describes a direct selling approach where the Tupperware representative directly interacts with the customer, shows the products, and takes orders for delivery. The customer did not have to go to the store or even browse online, but had a one-on-one interaction with the representative. Therefore, the correct choice is C) direct selling.

Customer Was Unable to Go to the Store on Her