Markdowns can be used to
A) increase competition with other retailers in the immediate vicinity.
B) placate dissatisfied customers.
C) enhance customer perceptions of product quality.
D) increase demand for complementary products.
E) create a sense of urgency amongst repeat buyers.

Question

Quizplus · Accepted Answer

Markdowns can be used to increase demand for complementary products. For example, if a store cuts the price of a sandwich, they may also expect a customer to purchase a drink or chips to go along with it. Offering markdowns on complementary products can also incentivize customers to purchase more items from the store.

Markdowns Can Be Used to