Which of the following statements regarding retail pricing is most accurate?
A) Consumers will often base their perceptions of a store's prices on a benchmark of the highest priced item in the store.
B) Consumers are influenced more by a store's ambiance than its product prices.
C) Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
D) New technology has almost made shrinkage a thing of the past.
E) The only difference between everyday low pricing and everyday fair pricing is whether the store sells food or non-food items.

Question

Quizplus · Accepted Answer

Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions. This is because consumers may feel that the store is trying to make it difficult for them to claim the rebate, and this may lead to distrust of the store and reluctance to make future purchases. The other statements are either inaccurate or incomplete, making option C the most accurate statement.

Which of the Following Statements Regarding Retail Pricing Is Most