regional bakery makes organic breads and muffins.It feels the choice of distribution channel is critical to the product's success,especially since it wants to have the product distributed nationally.However,it will take some time before sales take off,and the bakery wants to make sure the marketing program is consistent everywhere.It should use
A) a manufacturer's agent to sell to truck jobbers who in turn will deal with retailers.
B) its own salesforce to sell directly to retailers.
C) the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers.
D) a dual distribution system composed of both direct and indirect wholesalers.
E) a rack jobber who will sell to a merchant wholesaler and who will in turn sell to retailers.
Correct Answer:
Verified
Q286: Intermediaries that represent a single producer and
Q291: Intermediaries that work for several producers and
Q353: term truck jobbers refers to wholesalers who
A)
Q354: Which of the following statements describes the
Q355: _ would be most likely to use
Q356: Another name for a manufacturer's agent is
Q361: Wholesalers who simply solicit orders from retailers
Q361: unique broker that acts in many ways
Q362: channel intermediary that does not carry inventory,typically
Q363: manufacturer's sales office
A) works for several producers
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