Originally,filters for Mr.Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores.If the company decided to sell the filters in grocery stores where customers purchased their coffee,what type of intermediaries would the company most likely hire?

Question

Quizplus · Accepted Answer

Food brokers specialize in selling food products to grocery stores, which would be the target market for the Mr.Coffee filter product if it were to be sold in grocery stores. Therefore, the company would most likely hire food brokers as intermediaries.