Middleman generally refers to any intermediary between a manufacturer and end-user markets. A middleman can be a wholesaler, retailer, agent, broker, or any other intermediary that helps to distribute a product from the manufacturer to the end-users. While options A, B, D, and E refer to specific types of middlemen, option C is a more general description of what a middleman is.

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Middleman Refers to

Question 6

Multiple Choice

middleman refers to

A) a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B) a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C) any intermediary between a manufacturer and end-user markets.
D) a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E) an intermediary who sells to ultimate consumers.

Correct Answer: