Several artists in Charleston,South Carolina,have created an arrangement to sell their paintings.They have set up an art gallery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like.Each artist takes a turn acting as the sales clerk at the gallery.In terms of the marketing channel,the artist who is on duty in the gallery is acting as a(n)__________.

Question

Quizplus · Accepted Answer

The artist who is on duty in the gallery is selling directly to the end consumer, making them a retailer in the marketing channel. They are not a manufacturer or wholesaler, and since they are selling their own artwork, they are not a distributor either.

Several Artists in Charleston,South Carolina,have Created an Arrangement to Sell