marketing channel members are engaged in gathering,sorting,and dispersing products,they are performing __________ functions.

Question

Quizplus · Accepted Answer

Logistical functions involve activities such as transportation, warehousing, and inventory management, which are focused on getting products from the manufacturer to the end consumer. Gathering, sorting, and dispersing products fall under this category. Merchandising functions involve activities related to displaying and promoting products to customers, facilitating functions involve activities that help with communication and coordination between different members of the marketing channel, implementation functions involve activities related to executing marketing strategies, and transactional functions involve activities related to buying and selling goods and services.

Marketing Channel Members Are Engaged in Gathering,sorting,and Dispersing Products,they Are