the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.

Name: the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.
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Question

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When the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in length. This is because the product has to go through more steps and different intermediaries before it reaches the end consumer.

The Number of Intermediaries Between a Producer and Buyer Increases,the