Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,or in carwashes where customers are waiting and appreciate having something amusing to read.This would be an example of which type of marketing channel strategy?

Question

Quizplus · Accepted Answer

This is an example of dual distribution as the smaller card companies are using two different types of outlets to distribute their products - pack-and-ship stores and carwashes - instead of relying on just one distribution channel.

Rather Than Compete with Large Greeting Card Companies for Shelf