vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a __________.

Question

Quizplus · Accepted Answer

The description given defines a wholesaler-sponsored voluntary chain. A service-sponsored retail franchise system involves a service provider offering franchise opportunities to independent retailers, while a manufacturer-sponsored retail franchise system involves a manufacturer offering franchise opportunities to retailers. A retailer-sponsored cooperative is a group of independent retailers who come together to form a cooperative and share resources. An administered vertical marketing system involves a dominant member of the distribution channel directing or coordinating the activities of other members.

Vertical Marketing System That Involves a Contractual Relationship Between a Wholesaler