type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)__________.

Question

Quizplus · Accepted Answer

The type of vertical marketing system described in the question is an administered vertical marketing system, where coordination between stages of production and distribution is achieved through the dominant channel member's size and influence rather than through ownership or contractual arrangements. In this system, the dominant player exercises leadership by providing leadership, coordination, and support to the other members of the distribution chain.

Type of Vertical Marketing System That Achieves Coordination at Successive