density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Question

Quizplus · Accepted Answer

Intensive distribution refers to the strategy in which a firm aims to make its product or service available in as many outlets as possible. This is usually the case for items that have a high demand or are low-cost, fast-moving consumer goods (FMCGs). The aim is to reach a wide audience and maximize sales. Therefore, A) intensive distribution is the correct answer.

Density of Distribution Whereby a Firm Tries to Place Its