level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.

Question

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Selective distribution is the level of distribution density that involves placing a product in a limited number of retail outlets within a specific geographic area. This approach is often used when a company's target market is well-defined, and the product has certain unique features that require specialized handling or promotion. Selective distribution allows a firm to have better control over its distribution channels and to tailor its marketing efforts to specific customer segments. It is not as intensive as an exclusive or concentrated distribution strategy and not as broad as an extensive distribution strategy.

Level of Distribution Density Whereby a Firm Tries to Place