choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)__________; (2)convenience; (3)variety; and (4)pre- or postsale services.

Question

Quizplus · Accepted Answer

Buyers often seek information to make informed purchasing decisions, which is why "information" is a key interest that firms should consider when choosing marketing channels.

Choosing the Appropriate Marketing Channel,a Firm Should Consider the Interests