choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)__________; and (4)pre- or postsale services.

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The third category missing in the text is variety, which refers to the options that consumers have to choose from. When a customer is looking for a product or service, they want to compare different attributes such as size, color, features, price, and compatibility. By offering a wide range of choices, a firm can attract different customer segments and increase its market share. This is particularly important in industries such as fashion, technology, and food, where trends and preferences change rapidly. Variety can be provided through different marketing channels such as brick-and-mortar stores, e-commerce platforms, catalogs, or social media pages.

Choosing the Appropriate Marketing Channel,a Firm Should Consider the Interests