choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)variety; and (4)__________.

Question

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Pre- or postsale services are important to buyers as they often seek support and assurance before and after making a purchase, which complements the other interests like information, convenience, and variety.

Choosing the Appropriate Marketing Channel,a Firm Should Consider the Interests