most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide __________.

Question

Quizplus · Accepted Answer

When buyers have limited knowledge or desire specific data about a product or service, the most important consideration in choosing a marketing channel is to provide information. This can help educate the buyer and build trust in the product or service being offered. Postsale services, seller adaptability, convenience, and presale services are also important considerations, but providing information is the key factor in this scenario.

Most Important Consideration in Choosing a Marketing Channel When Buyers